Privacy Policy

ALTURA (“we,” “us,” or “our”) operates the websites marketingaltura.com and altura.agency. We are a growth and marketing agency that provides advertising management, campaign optimization, CRM implementation, and related digital marketing services.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites or engage with our services. Please read this policy carefully. By accessing or using our websites, you agree to the terms described herein.

1. Information We Collect

1.1 Personal Information You Provide

When you fill out a contact form, request a consultation, or otherwise communicate with us, we may collect:

• Full name
• Email address
• Phone number
• Company or business name
• Job title or role
• Any additional details you voluntarily include in form submissions or messages

1.2 Usage Data and Analytics

When you visit our websites, we automatically collect certain information through cookies, pixels, and analytics tools, including:

• IP address (which may be anonymized depending on the tool)
• Browser type and version
• Operating system
• Device type and screen resolution
• Pages visited, time spent on each page, and navigation patterns
• Referring URL and exit pages
• Click behavior, scroll depth, and interaction heatmaps
• UTM parameters and campaign attribution data from advertising links
• Geographic location (city/region level, not precise)

1.3 Cookies and Tracking Technologies

We use first-party and third-party cookies, web beacons, pixels, and similar technologies to collect usage data, measure advertising performance, and improve your experience. See Section 5 for full details on cookies and how to manage them.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery: To respond to inquiries, provide consultations, and deliver the marketing services you engage us for.
• Advertising management: To manage Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads campaigns on your behalf, including audience targeting, bid optimization, and conversion tracking.
• Campaign optimization: To analyze website traffic and user behavior so we can optimize landing pages, ad creative, and marketing funnels for better performance.
• Communication: To send you project updates, reports, proposals, and occasional marketing communications related to our services. You can opt out of marketing emails at any time.
• CRM and lead management: To store and organize contact information and interaction history within our CRM system to ensure efficient follow-up and service continuity.
• Website improvement: To understand how visitors interact with our site and improve design, content, usability, and overall user experience.
• Legal compliance: To comply with applicable laws, regulations, and legal processes.

3. Third-Party Services

We integrate with the following third-party platforms and services in the course of operating our websites and delivering our services. Each of these services may collect data independently in accordance with their own privacy policies:

4. Data Sharing and Disclosure

We do not sell your personal information. We do not rent, trade, or otherwise make your data available to third parties for their own marketing purposes.

We may share your information in the following limited circumstances:

• Advertising platforms: We share hashed or anonymized data with advertising platforms (Google, Meta, TikTok, LinkedIn) solely for the purpose of campaign management, conversion tracking, audience building, and ad optimization on behalf of our clients and our own marketing efforts.
• Service providers: We share data with trusted service providers who assist us in operating our website, managing our CRM, and delivering our services, subject to confidentiality obligations.
• Legal requirements: We may disclose your information if required by law, regulation, legal process, or enforceable government request.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

5. Cookies and Tracking Technologies

Our websites use the following cookies and tracking technologies:

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can typically set your browser to block or delete cookies, though doing so may affect website functionality. You can also opt out of specific tracking services:

• Google Analytics: Google Analytics Opt-Out Browser Add-On
• Google Ads personalization: Google Ad Settings
• Meta/Facebook: Facebook Ad Preferences
• Industry-wide opt-out: Digital Advertising Alliance Opt-Out

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Specifically:

• Contact form submissions and CRM data: Retained for as long as a business relationship exists, plus up to 24 months after the last interaction unless you request earlier deletion.
• Analytics data: Aggregated analytics data in Google Analytics 4 is retained according to our GA4 configuration (typically 14 months). Microsoft Clarity session data is retained for up to 13 months.
• Advertising platform data: Data held by third-party advertising platforms is subject to each platform’s own retention policies.

7. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

• Right of access: You may request a copy of the personal information we hold about you.
• Right to correction: You may request that we correct inaccurate or incomplete personal information.
• Right to deletion: You may request that we delete your personal information from our systems and CRM, subject to any legal retention obligations.
• Right to opt out: You may opt out of marketing communications at any time by clicking the “unsubscribe” link in any email we send, or by contacting us directly. You may also opt out of certain tracking and advertising cookies as described in Section 5.
• Right to data portability: Where applicable, you may request a machine-readable copy of your data.

To exercise any of these rights, please contact us at hello@marketingaltura.com. We will respond to your request within 30 days.

8. Children’s Privacy

Our websites and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child under 16, we will take prompt steps to delete that information from our records. If you believe we may have collected information from a child, please contact us at hello@marketingaltura.com.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of our websites after any changes constitutes your acceptance of the updated policy.

10. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: